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Trade Booths In a Trade Show Small companies enter the public eye, new products get announced and major players give projections. It is the trade booths that give the first impression for a business or company. Large numbers of attendees remember a company’s trade show booth more readily than what they presented or what they announced. There is a big fuse on how to display your trade, and seriously, it should be taken seriously. Before embarking on designing a booth, it is very important that one asks himself the following questions. For instance, the competitors booth, previous booths done by the company, the products to be displayed and the size of the booth. All these considerations will be looked at individually below. Sizing of the booth Just like trade shows come in different shapes and sizes, so should booth be different. Large shows like the Consumer Electronics Show call for large booths. In Consumer Electronics show, the booths consume millions to be organized and as a result these booth spark attraction.
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It is however important to note that not all trade shows will require large booths. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. The booth should however be large enough to catch potential customer’s eye. How large should the booth be then? Considering the displays may help one solve the problem of the size of the booth.
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Compare Your Trade Show Booth to Other Booths Two points to consider here include looking at what your competitor are doing and what you have done in the past. By looking at what your company has put out before, you can try and keep any established themes. It is important to note that brand retention is in terms of product development and displays. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation. For one to remain competitive, they have to look at the competitors booth. The booth should be similar to that of the competitors so as not to be left behind time. The competitors past designs for the booths will enable one to guess what they are going to use next. There should be no imitation of designs, they should only be similar. If you look around and see that everyone is doing open air display, do the same too. Highlighting products in our booths One has to remember their product. It is a very big crime when a company builds a brand that does not highlight its products. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.